T: 01273 814963
Beating Bowel Cancer
Beating Bowel Cancer

Beating Bowel Cancer

The project: Brand & campaign design

"Ingenious Design always take to a project with enthusiasm and ideas. A friendly team who take a brief and make it happen; always coming up with suggestions on how to improve projects. They are very accommodating for deadlines and changes and we enjoy working with the team"
Head of Communications

The brief

To help Beating Bowel Cancer develop their house brand and produce information material that will help individuals when diagnosed with the disease. To raise further awareness we have also developed additional campaign identities and material that help communicate the core values and mission of the charity.

Beating Bowel Cancer is the support and campaigning charity for everyone affected by bowel cancer.

The outcome

We developed the house brand and refreshed this across all informative material from booklets and leaflets through to press boards and exhibition banners.

We have also developed in-house templates for internal communications from notices to newsletters and Reviews.

With the campaign ‘Lift The Lid’ we created a new logo and ‘personality’ which was rolled out across all items. On-line material was made available for download throughout the campaign.

The campaign has been credited as contributing to a considerable rise in public awareness leading to a higher % of people receiving early diagnosis.

Collateral created
  • Brand identity
  • Literature
  • Reference booklets
  • Information graphics
  • Exhibitions and displays
  • HTML mailers
  • Press boards
  • Campaign roll out
  • Social media icons and adverts
  • Promotional and branded items
Our approach
  • We worked closely with the marketing team to establish and refresh the house brand
  • Helped guide the team in social media formats and e-campaign design
  • Advised on promotional and branded items
  • Advised on best practice when going to print to help improve quality and keep budgets in check
  • Continued to question the design and format to ensure a clean and fresh approach to each project


Contact us, we would love to know more.


The Cleves Suite,
Meadows Business Centre,
Old Uckfield Road,
Ringmer, Lewes,
East Sussex,
Tel 01273 814963


© 2015 Ingenious Design Ltd