T: 01273 814963

British Nutrition Foundation

The project: Healthy Eating campaign

“We have worked with ingenious for many years and are always delighted with the fresh, attractive designs they produce for our projects. An important project for us is our annual BNF Healthy Eating Week. Over the years ingenious has designed logos, flyers, stickers, certificates, icons, posters, templates and games for this project. Ingenious understands our school audience and produces designs that engage and appeal to young people – which is essential to the success of our campaign!”
Education Services Manager

The brief

Design and produce all the materials for an educational toolkit to deliver a programme about healthy eating, in a way which engages school children, in BNF’s ongoing Healthy Eating campaign.

Ingenious have worked with British Nutrition Foundation for over 15 years, producing a wide range of collateral for them and for their client companies, such as Kellog’s, PepsiCo, Warburtons, Danone, Meat and Education and Seafish.

The outcome

For the past few years Ingenious have been commissioned to produce all the campaign materials for the increasingly impactful Healthy Eating Week roll-out in schools throughout UK.

Collateral created
  • Campaign identity
  • Leaflets
  • Certificates
  • Education resource packs for schools
  • Powerpoint templates
  • Posters
  • Games
Our approach

Working with the team at BNF we:

  • Created a strong, recognizable fun brand to engage children in healthy eating and the benefits of being active, evolving and expanding the brand each year as the program grows
  • Designed all collateral for use by the schools whether printed on downloadable material
  • Supported the team by producing templates for them to use for producing additional teaching material and guidance information for teachers
  • Advised on the production of all collateral including print and online material


Contact us, we would love to know more.


The Cleves Suite,
Meadows Business Centre,
Old Uckfield Road,
Ringmer, Lewes,
East Sussex,
Tel 01273 814963


© 2015 Ingenious Design Ltd