T: 01273 814963


The project: Re-branding a visitor centre

"The graphics look amazing and make the serious information really live.

And I also want to say how pleased I have been with your artwork, approach and response to this work... you have helped streamline the Raystede work."

Project leader

The brief

Enhance the visitor experience at Raystede animal sanctuary, through updating and enlivening their branding, signage, maps and marketing material and re-designing the visitor entrance.

Raystede Centre for Animal Welfare, rescue, rehome and provide sanctuary for more than 2000 animals each year. Entirely funded by donations, they rely very heavily on visitors and so this brief was key to their prosperity and ability to continue their charitable work.

The outcome

Phase 1: We created a consistent, and impactful branding easily adaptable for all communications, stylized on a trail of pawprints.

We also designed a bright and welcoming new entrance foyer for the centre.

Phase 2: Ingenious created signage and mapping to lead visitors around the site, illustrated with images and informative animal welfare information.

Collateral created
  • Branding
  • Signposting
  • Leaflets
  • Posters
  • Newsletters
Our approach

Working with the team at Raystede we:

  • Held an initial consultation meeting to listen to our clients’ aims and ideas
  • Presented initial concepts for discussion
  • Advised on design and layout options for the entrance and signpost trail – working alongside the landscape architect
  • Nurtured the process at every step of the way through a designated personal project manager


Contact us, we would love to know more.


The Cleves Suite,
Meadows Business Centre,
Old Uckfield Road,
Ringmer, Lewes,
East Sussex,
Tel 01273 814963


© 2015 Ingenious Design Ltd