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British Nutrition Foundation

Campaign and event branding + Annual report + Education and marketing material + Education newsletters + Presentation and Word templates


The client

British Nutrition Foundation is a registered charity providing impartial, evidence-based information on food and nutrition. Their core purpose is to make nutrition science accessible to all.

BNF have been a loyal client of Ingenious Design since 2000 and we have collaborated with them on their annual Healthy Eating Week since its launch in 2013.

BNF Healthy Eating Week is aimed at schools, universities and workplaces across the UK, encouraging people to focus on healthy eating and drinking, physical activity and to celebrate healthy living. Organisations can register and participate in a wide range of nutrition-based challenges and activities.

The brief

At the heart of BNF Healthy Eating Week are five health challenges:
Have breakfast, Have 5 A DAY, Drink plenty, Get active, and new for 2019 -Sleep well.

Each year BNF ask Ingenious to create a fresh identity for Healthy Eating Week.
We produce a range of resources giving detailed information about all activities and supporting the five challenges. Different versions are required to appeal to nursery aged children through to adults in the workplace.

Ingenious have designed the BNF Healthy Eating Week materials for the last six years.  They developed the original design concept, colourways and logos and have built on and refreshed the look each year to ensure it is visually appealing and engaging.

They take the time to understand our needs and undertake background thinking to stop us falling into design traps and problems further down the line. They are passionate about ‘getting it right’ and really care that their work exceeds our expectations.

Education Services Manager

The results

Ingenious has designed and updated a whole series of clear and colourful posters, flyers, information sheets for teaching staff and individuals taking part, challenge ideas documents, games, achievement trackers and certificates. We have also produced bold and striking icons representing each of the five health challenges.

All these resources are available to download from BNF’s website once registration has taken place.

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