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International Tennis Federation

Annual report + Official magazine Paralympics programme

The client

The International Tennis Federation (ITF) is the governing body of world tennis, wheelchair tennis and beach tennis.

The brief

Over the years Ingenious has worked with the ITF on their annual report, magazine and event programme for the Paralympics.

In 2018 the ITF wanted to update the look and feel of the magazine, ITFWorld, in line with an overall brand refresh.

The finished product was to feature some of the key design elements from this brand refresh to provide a consistent brand experience.

Working with the Ingenious Design team has been a pleasure from start to finish – from their innovative creative design, thinking outside the box to accommodate all our content, to delivering a fast, efficient and highly professional service and expert advice under some very tight deadlines and challenge circumstances.

Nothing has been too much for Ingenious and I would warmly welcome the opportunity to work with them again. Thank you!

Event Operations

The results

Ingenious undertook all aspects of the brief, providing a magazine design suitable for all areas of their readership base including players, coaches, sponsors, media and anyone else with a professional interest in tennis.

As well as the magazine, an additional element of the project brief was distribution of the finished article to subscribers; this required creation of a bespoke envelope, personalised for each recipient based on user data supplied by the ITF.

Ingenious now oversees the layout, production and delivery of the magazine three times a year in May, September and January.


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