International Tennis Federation

Online magazine + Annual Review + Global Tennis Report + Events Manual + Paralympics programme

The client

The International Tennis Federation (ITF) is the governing body of world tennis, wheelchair tennis and beach tennis, working on behalf of 213 member nations. Organiser of flagship competitions including the Davis Cup, ITF provides opportunities for tennis players everywhere and invests in the development of the game globally.

Over the years Ingenious has designed many of ITF’s publications including ITFWorld, their official magazine, Annual Review and Accounts, Global Tennis Report, Events Manual and other special reports.

The brief

ITF wanted to update the look and feel of their publications in line with an overall brand refresh. The magazine, annual review and global report all needed redesigning whilst featuring key elements from the new branding to provide a consistent brand experience. ITFWorld became an exclusively online publication and targets were set to increase digital readership.

The design of the product is a major contributing factor to its overall success and 2021 has been a year in which ITFWorld has set new annual records for digital readership, set a new digital readership record for an individual publication, returned record advertising revenue and seen a record number of sign-ups to our digital distribution list. Ingenious – thank you.

Event Operations

The results

Ingenious continues to design key publications for ITF including ITFWorld three times a year. The stylish new design combined with use of stunning photographs and high-quality content means the magazine now looks better than ever and digital readership continues to rise.