FESPA

Event + Conference branding

 

The client

Founded in 1962, FESPA is a global federation of 37 national associations for the screen printing, digital printing and textile printing community. FESPA organises leading exhibitions and conferences and these worldwide events provide education and networking opportunities, as well as generating profits which are reinvested for the benefit of the global print community.

The brief

Ingenious were asked to design branding for the FESPA Global Summit 2020, an exclusive event for decision making executives across the international printing community, which provides a unique environment for networking, sharing ideas and for discussion of trends and challenges within the industry.

The 2020 Summit venue was Bangkok and the concept design needed to reflect both its exclusive VIP status as well as an Asia/Thailand theme, incorporating the colours and style of the local environment. The concept artwork was to be used on numerous platforms so had to be easily adaptable and transferable across key website assets, email and registration banners, sponsorship/sales brochure, invitation and attendance confirmation flyer, as well as onsite signage and pop-up banners.

The logo would need adapting to be suitable for the artwork and applications whilst remaining recognisable and on-brand.

The results

Ingenious created a beautiful new identity for the FESPA Global Summit 2020. Bright, fun and reflecting the local colours and influences of Bangkok, whilst retaining an exclusive look to appeal to the VIP audience.

The event logo was given a refresh including a simple gold foil effect that could sit on any plain background, to look fresh and innovative but also achieving brand consistency.

The brand was initially used to skin the FESPA Global Summit website and then rolled out to various communication materials.