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Sussex Police

Brand guide + Internal communications + Iconography + Infographics + Reporting


Sussex Police

The client

Sussex Police is the service responsible for policing the county of Sussex, keeping a population of over 1.6 million residents safe.

The brief

Ingenious Design have worked closely with Sussex Police to create a brand and voice for all their public and internal messages which need to be coherent, open and approachable, whilst maintaining the 'authority' that is paramount to all Sussex Police communications.

Ingenious were asked to liaise with the Communications Team to create a brand guide for all communications internally and externally. We have subsequently applied the brand across a wide diversity of projects - from mental health campaigns and public accountability reports through to an updated design of the ceremonial Sussex Police crest. The branding was also to be extended to signage at the Sussex Police headquarters in Lewes and other stations throughout Sussex.

The results

We continue to liaise with the Comms Team to ensure the brand and visual impact keep on evolving. Public campaigns are regularly backed up with an internal focus, ensuring all police officers and administrative personnel are up to date with key messages and current initiatives. From infographics and reports to informative handouts and easy-access reminders on their intranet, the brand is kept coherent and positive, providing a consistent reminder of the key Sussex Police priorities which are:

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