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Event branding + Inter-company branding + External and internal communication material + PowerPoint and Word templates



The client

KBR is a global provider of differentiated professional services and technologies across the asset and program lifecycle within the Government Services and Hydrocarbons sectors. They employ over 34,000 people, serving customers in more than 75 countries.


The brief

KBR asked Ingenious to develop a brand for the Royal International Air Tattoo (RIAT), with a particular focus on the RAF’s 100th Anniversary celebrations.

Each year KBR have a corporate chalet at the event, to which they invite up to 300 senior officers from the military to be their guests over the three days.

The chalet and all collateral required for the event needed to stand out from previous years and appeal to an audience that had a passion for planes and flying.

The event identity needed to work with KBR’s brand as well as those of Affinity and Elbit - two companies that collaborate with KBR and provide flight training and simulation systems.

The event was a huge success and we received many comments from senior MOD guests and industry to compliment us on the ‘fresh’ and ‘striking’ graphics.

The banners for the car park stood out a mile and it really was the best chalet we’ve had in the five years I’ve been managing the event.

A big thank you to the Ingenious team.

Regional Director External Affairs

The results

Ingenious wanted to create a memorable and flexible concept that could be used across many different types of collateral.

The final visuals used photographs supplied by KBR of planes, buildings and other military vehicles transformed into striking retro-feel illustrations. These were used as wallpaper and banners to decorate the chalet, as well as forming the basis for a keepsake invitation and set of memorabilia postcards for guests to take away.

Ingenious also created eye-catching car park banners and table place settings for the event.

This project required exceptional project management skills to meet a variety of deadlines over a short time period, many of them critical in ensuring the chalet build remained on schedule.

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